It’s an interesting time to be a GIS professional.

Having lived through the transition of GIS from departmental tool to enterprise asset, we’re now seeing an entirely new phenomenon gathering considerable pace: neogeography. We first saw neogeography when Google Maps emerged and introduced GIS to the masses. It didn’t really of course but it did help my Mum understand what I do. Suddenly maps became relevant to the consumer. And the GIS professional dismissed it as ‘consumer mapping’; irrelevant and scary all at the same time.

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